After the merger expected to close in early December, ViacomCBS will have a portfolio of linear and digital platforms, including CBS All Access and Pluto TV. Now, ViacomCBS has announced its lineup of digital leaders.
These are the new leaders that will have an impact on ViacomCBS owned streaming services.
Joe Ianniello, as previously announced, will serve as Chairman and CEO of CBS, overseeing CBS-branded assets such as the CBS Television Network (including CBS Entertainment, CBS News, and CBS Sports), CBS Television Studios, CBS Interactive (including CBS All Access) and CBS Television Stations.
ViacomCBS’ new digital leaders will collaborate with the company’s content leaders to grow the company’s already expansive digital businesses and footprint and drive an integrated streaming strategy.
- Marc DeBevoise, President and COO, CBS Interactive, will serve as Chief Digital Officer, ViacomCBS, and President and CEO, CBS Interactive. As such, he will provide overall leadership for the combined company’s technology and digital operations across its broad range of digital assets, including its subscription, live and vertical ad-supported direct-to-consumer streaming services and major internet properties. His team will also be responsible for Viacom Digital Studios as well as its partnerships with technology, digital video and social platforms. In addition, he will continue to lead CBS Interactive and its digital businesses, including those of the CBS Television Network and CNET Media Group and its portfolio of streaming services including CBS All Access, CBSN, CBS Sports HQ and ET Live.
- Kelly Day, President, Viacom Digital Studios, will continue to lead the digital content strategy and initiative to create and expand original programming and branded content across leading and emerging social platforms. In this role, reporting to DeBevoise, she will look to expand this initiative from brands including MTV, Nickelodeon, Comedy Central and BET across the combined company’s content portfolio.
- Phil Wiser, Chief Technology Officer, CBS, will serve as Chief Technology Officer for the combined company, reporting to DeBevoise. As CTO, he will be responsible for the global technology strategy, shared services, operations and transformation for ViacomCBS.
- Tom Ryan, CEO and Co-Founder of Pluto TV, will continue to lead Pluto TV, which delivers more than 200 live and original channels and thousands of on-demand movies in partnership with 170 TV networks, movie studios, publishers and digital media companies, including Viacom and CBS. In this role, Tom will oversee all facets of the company’s business, continuing to guide it both strategically and operationally through its rapid growth. In addition to further scaling the platform in the U.S. and extending the company’s category lead domestically, he will work closely with the ViacomCBS Networks International team on Pluto TV’s global expansion, including its continued European growth as well as its upcoming launch across Latin America.
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