While ViacomCBS used its Q3 earnings call to talk about the success of its current streaming apps, including CBS All Access and Pluto TV, and excitement for the rebranded Paramount+ app, the company also shared that not all of its streaming assets will live on after Paramount+ launches.
ViacomCBS shared that it will be shutting down some of its smaller streaming services. The company did not share exactly which services will be included on the list. Variety speculates that MTV Hits, NickHits, Comedy Central Now, and Noggin are all likely candidates.
The plan for Paramount+ includes bringing content from across ViacomCBS’ portfolio of brands together under one service, so it’s likely that content from the shuttered streaming services will migrate to the new service.
“The Paramount+ streaming service will elevate ViacomCBS’ iconic family of brands,” said Josh Line, chief brand officer, ViacomCBS during the announcement of the rebranding.
Paramount+ will launch in 2021, with ViacomCBS commenting today that it is on track to launch early in the year. The streaming service will include content from the company’s portfolio, including broadcast, news, sports, and its popular entertainment brands, like MTV, BET, Comedy Central, CBS, Paramount Television Studios, Nickelodeon, and Smithsonian Channel. The service will also include movies from Paramount Pictures.