Vidgo a new live TV streaming services announced plans to launch a joint bundle deal with DAZN. Vidgo currently offers several international packages and a soon to be released English language package. Now you can get both Vidgo and DAZN for one monthly fee of $29.99 for their Latino mas package. (Or get DAZN as an add-on for other packages.)
“DAZN’s rights to Canelo Alvarez, as well as Golden Boy Promotions, Bellator MMA, Combate Americas and Major League Baseball, will be incredibly attractive to our potential subscribers,” said Shane Cannon, Vidgo CEO. “Adding Canelo Alvarez fights to our Latino Mas package for no extra charge, and offering DAZN as a premium addon at retail for a low monthly rate, instead of a lofty pay-per-view fee is an incredible value. We can’t wait to see what additional sports rights DAZN adds to its growing portfolio next!”
“Strategically placing DAZN in thousands of pre-pay retail channels nationwide with branded sales collateral will be an effective complement to our marketing campaigns across television and digital,” said Joseph Markowski, DAZN EVP, North America. “We believe that many Spanish-speaking individuals in the United States have been underserved by traditional media options and this deal will bring them access to
premium sports that they care about.”
“Though Vidgo is a relatively young company, we are appreciative that DAZN has recognized that our innovative distribution model is vastly different from the legacy players in the OTT space,” said Zee Rahim, Vidgo Chief Strategy Officer. “Our management team has a very long history in the customer acquisition space and we have worked hard to carve out a very sizeable niche for Vidgo, as opposed to fighting
over the same group of customers with the 800-pound gorillas of the industry. Our belief is that this partnership with DAZN will lead to hundreds of thousands of new customers for both companies.”
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