Walmart for some time now has had their Vudu streaming service. Now it is being reported that Walmart is working on an $8 a month or less streaming service to take on Netflix.
This information originally comes from sources who talked with The Information. According to that information Walmart is hoping to take on Netflix, Hulu, and Amazon. The goal is likely to build off of the success they have had with Vudu. Now Variety is reporting that Walmart is looking at launching their subscription streaming service in the 4th quarter of 2018.
One confusing thing with the report is that Walmart is also looking into launching an ad-supported streaming service. Well, Walmart has already had an ad-supported video streaming service now for over a year with Vudu. Currently, you can watch both movies and TV shows on Vudu for free as long as you are willing to watch ads. It is possible that Walmart is looking into launching a stand-alone ad-supported video service breaking it away from Vudu, but the way it was reported makes it sound like this would be something new that Walmart has never done before.
From the reporting, Walmart is likely looking to launch both a subscription service like Netflix and possibly spinning out the free with ads Vudu content into a new streaming service. For now we will have to wait and see what happens next.
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