Last year we heard that Walmart was working on a Netflix-like streaming service. These plans have reportedly been put on hold, but Walmart is not done with streaming.
Earlier this week Bloomberg broke the news that Walmart is producing original programming for families and date nights that will be available through its Vudu streaming service. Vudu already offers free ad-supported movies and TV shows. Now it looks like Walmart wants to build up that catalog to attract people to Vudu.
We will likely learn more about these new original programs today as Walmart is holding an event later today in New York City at 12 PM eastern.
Walmart sees Vudu as a way to replace dropping DVD sales in stores. As consumers move to streaming-only options, Walmart is hoping original content will get them to check out Vudu.
Reports are that Walmart plans to produce at least half a dozen original programs to test out the idea. If it becomes successful look for Walmart to expand its original programming.
This idea is not new to Walmart. The point of free movies and TV shows on Vudu has not only been ad revenue but to also get you to open up your wallet and buy more content through Vudu. So far it seems to be successful as Walmart has been heavily promoting it in stores.
Do you use Vudu? Leave us a comment and let us know what you think of the service.
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