Discovery, Inc. announced today that the new company being formed through the WarnerMedia and Discovery merger will be called Warner Bros. Discovery.
Along with a new name, the company shared a potential slogan – “the stuff that dreams are made of,” from the Warner Bros. movie The Maltese Falcon.
“Warner Bros. Discovery will aspire to be the most innovative, exciting and fun place to tell stories in the world – that is what the company will be about,” said Discovery President and CEO David Zaslav. “We love the new company’s name because it represents the combination of Warner Bros.’ fabled hundred year legacy of creative, authentic storytelling and taking bold risks to bring the most amazing stories to life, with Discovery’s global brand that has always stood brightly for integrity, innovation and inspiration. There are so many wonderful, creative and journalistic cultures that will make up the Warner Bros. Discovery family. We believe it will be the best and most exciting place in the world to tell big, important and impactful stories across any genre – and across any platform: film, television and streaming.”
The new company will own over 200,000 hours of programming and over 100 brands, according to today’s announcement. The brands in the portfolio include HBO, Warner Bros., Discovery, DC, CNN, WB Games, Turner Sports, Cartoon Network, HGTV, Food Network, TNT, TBS, Turner Classic Movies, Wizarding World, Adult Swim, Eurosport, Magnolia, TLC, Animal Planet, ID and many more.