During today’s upfront event, WarnerMedia shared details about the new ad-supported tier of HBO Max. The ad-supported tier will debut the first week of June at a cost of $9.99 per month, confirming earlier reports and narrowing down the launch date.
“HBO Max with Ads will bring our beloved entertainment brands and franchises to even more consumers at this new, lower price point-while, for the first time, elegantly connecting brands to the premium, iconic IP that defines this service,” said Tony Goncalves, EVP and Chief Revenue Officer for WarnerMedia.
Both HBO Max with Ads and the $14.99 ad-free tier will offer subscribers access to original programming and a catalog of content from WarnerMedia brands including HBO, Warner Bros., DC, Turner Classic Movies, Adult Swim, Cartoon Network, and more.
Subscribers to the ad supported tier of HBO Max will have access to the full HBO Max content catalog, excluding Warner Bros. Same-Day Premiere films debuting in theaters and on HBO Max throughout 2021.
“HBO Max with Ads provides a superior marketing environment, featuring the lightest ad load in the streaming industry, driving engagement with consumers and efficacy for our partners,” said JP Colaco, Head of Advertising Sales for WarnerMedia. “Couple that with beloved premium content spanning all genres and audience segments, and we are delivering the best ad offering available in market today.”
HBO Max (without ads) is set to launch in in 39 countries across Latin America and the Caribbean in late June, and the HBO-branded streaming services in Europe (the Nordics, Spain, Central Europe, and Portugal) are scheduled to be upgraded to HBO Max later this year.