A few days ago we posted a survey on the subreddit CordCutters asking people to fill out a short 10 question survey about being a cord cutter. Over a 500 different people filled out the survey. Thank you to everyone who took the few minutes to complete this survey.
Question #1 Why did you cut the cord?
#2 What devices do you use to watch your content?
Fire TV seams to be growing in popularity go up from 5% in the fall to 16%. Roku also went up from 38% to 44%.
Question #3 On average how many hours a day do you watch video content that is 20 minutes or longer?
Really no big change here. If anything a little less content is being watched now.
Question #4 Do you watch more or less video content after you cut the cord compared to before.
Question #5 What is the size of your data cap?
For the Winter survey we added a “I Do Not Know” option for people who do not know if they have a data cap. A surprising number selected that and it really changed the results of the survey. Last fall about 70% said N/A now less than 50%.
Question #6 Have you ever gone over your data cap?
Question #7 Has your ISP ever threatened to cancel your service because you went over your data cap?
Question #8 Please select what services you use to watch video content.
The top services mentioned in the comments are television channels websites and unlicensed websites. None received more than 1% of the responses.
Question #9 How much on average do you pay for video content each month after you cut the cord.
Question #10 How much did you pay for video content each month before you cut the cord.
It seams that $70 is the pain point that is forced most cord cutters to cancel cable TV. With over 70% of respondents saying their bill was over $70 when they canceled.
Question #11 How old are you?
Thank you to everyone who filled out this survey. I look forward to seeing what will change in our Spring 2015 survey. Will Fire TV keep growing? Will Netflix lose market share?