Earlier this month, BestSelf TV, a women’s lifestyle app, officially launched on Roku. The app is focused on “helping women become their best self.”
With the launch of BestSelf TV, consumers can enjoy a diverse spread of videos from fitness, beauty, home, and food content. Within those categories, instructional videos can be followed in the comfort of your home; watch an at-home workout, learn a new recipe, or follow a DIY project with BestSelf TV.
“Combining our expertise of OTT video advertising, and user acquisition, we see the need to push Bold Screen Media as a publisher in the growing OTT space. In January of 2019, we launched Bold Screen TV with 30 O&O Roku Apps and saw tons of success and advertiser adoption. BestSelf TV is phase 2 of this plan while ingesting all the great content from these 30 channels into one destination for women to maintain their Best Self,” says Dan Alexander, CEO/Co-Founder of Bold Screen Media. “We’re greatly excited for the growth of BestSelf TV in 2020, and hope to grow the OTT channel into the #1 destination for women.”
BestSelf TV is available on Roku, or on the web at Bestself.tv. iOS and Android mobile apps and apps on other OTT platforms are set to launch later this quarter.
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