When it comes to video streaming apps, are customers turning to paid or free services? Both actually, with a pretty even mix.
SensorTower, a mobile app marketing agency, took a look at the most popular streaming apps for the month of June 2020, both as an overall rank and as a separate Apple and Android list. The information shows not just how popular some services are becoming, but just how much of a percentage of the global market come countries carry.
Let’s dive in.
This ranking is for total overall downloads, and doesn’t include apps downloaded from a third-party app store. Pre-installed apps on a device are excluded. Data comes from Sensor Tower’s “Store Intelligence” platform.
For June, YouTube was the most downloaded streaming app globally, netting almost 25 million new downloads – up 12% from June of 2019. America led the way, accounting for 17% of total downloads with India in second place at 11%.
The second most popular streaming app for the month was Netflix, with almost 21 million new downloads, a 33.8% increase from last year’s numbers. America led the way again, accounting for 16% of downloads, with Brazil in second with 11.5%.
Both of those apps, however, saw a decline in total downloads from the month before. YouTube had 29.3 million new installs in May 2020, with Netflix installations reaching 23.3 million in the same month.
Amazon Prime, YouTube Kids, and Twitch rounded out the top five.
Tencent Video, a Chinese streaming site, found sixth place for the month while Pluto TV took the number seven spot worldwide. Disney+, ZEE5 (an Indian on-demand app), and Mango TV (a Chinese streaming app) rounded out the top 10.
Separating data into App Store (Apple) and Play Store (Android) rankings gets a little interesting as the top two – YouTube and Netflix – remains the same in the App Store, but flips – Netflix and YouTube – in the Play Store. Amazon Prime is third in both.
A number of apps then appear on the App Store list without appearing on the Play store list at all, including Mango TV, IQIYI (an Asian streaming app), and Tencent Video at fourth through sixth place respectively and Disney+, Bilibili and Renren (both Chinese video streaming sites), eighth through tenth.
Twitch, seventh place in the App Store, was in fifth place for Play Store downloads. YouTube Kids, fourth in the Play Store ranking, doesn’t appear in the App Store list at all. Zee5 is sixth on Play Store’s list, Pluto TV seventh, BOOYAH (short, user-generated gaming videos) eighth, and JioTV and Hotstar (both Indian services) ninth and tenth.
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