This morning a report from Bloomberg stated that YouTube is no longer focusing on creating original scripted programming and has dropped shows including “Origin” and “Overthinking with Kat and June.” YouTube responded to the story, as reported by TechCrunch, stating that while the service has dropped those two shows, the company is still investing heavily in original content.
One reason that rumors were flying about the shutdown of original programming has been the shift of YouTube Red to a music-focused service. However, it now looks like that was just one part of the reorganization of YouTube’s services. Google confirmed to TechCrunch that the company would be introducing an ad-supported subscription service that will include both new and existing content. Choosing to make the content free with ads could set YouTube apart from competitors.
YouTube brought in $15 million in ad sales for Google last year, according to Bloomberg. While a portion of that certainly went toward ramping up the gaming and music channels YouTube has been promoting, the company says they’re also still working to bring original content to their audience.
The challenge YouTube is facing seems to be that viewers are used to seeing content of varying quality from the platform’s creators. Mixing in high quality, premium content is causing some confusion. The audience is there for YouTube, but now we’ll have to wait and see how they plan to present their original content and keep that audience interested.
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