Today YouTube TV announced the addition of Tastemade to their lineup. Tastemade will deliver original programs on categories of food, home, and travel, and provide a 24/7 linear channel with hundreds of hours of original programing, including 10 new episodic series to roll out over the next year, plus live programming and thematic blocks.
“When we started the company, we knew the seismic changes in the media industry would present Tastemade with the opportunity to compete for consumer attention side-by-side with some of the world’s biggest TV brands. That day is here,” said Larry Fitzgibbon, co-founder and CEO of Tastemade.
“YouTube TV brings the best of TV together with the best of YouTube into a simple and easy experience that’s built from the ground up for the 21st century. Tastemade has a strong presence on YouTube, and we are excited to bring its lifestyle programming to YouTube TV members,” said Christian Oestlien, Director of Product, YouTube TV. “As we look to build a modern streaming television service, we see programmers like Tastemade as a great way to engage consumers looking for fresh and innovative programming in food, travel, and home/design.”
Tastemade’s slate of original programming to air on Youtube TV will include:
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