YouTube TV Will Drop Its Price By $10/Month if NBCUniversal Channels Are Dropped

NBCUniversal sent out a notice yesterday that YouTube TV subscribers could lose 14 NBCU channels if Google and NBCU are unable to come to an agreement on carriage terms.

Google has responded in a statement on the YouTube blog, letting customers know if that if a deal cannot be reached, the company will reduce the price of YouTube TV by $10.

If NBCU offers us equitable terms, we’ll renew our agreement with them. However, if we are unable to reach a deal by Thursday, the NBCU lineup of channels will no longer be available on YouTube TV and we will decrease our monthly price by $10, from $64.99 to $54.99 (while this content remains off our platform). You can sign up for NBC’s own direct-to-consumer streaming service, Peacock, which they offer for $4.99/month to continue watching NBCU content, such as Sunday Night Football.

While we would love every member to continue to stay with our service, we understand that you may still choose to pause or cancel your membership. We want to make YouTube TV flexible, so members can pause or cancel anytime. We will give you updates as negotiations continue.

If Google and NBCUniversal are unable to make a deal by Thursday, September 30, subscribers could lose NBC, Bravo, CNBC, E!, Golf Channel, MSNBC, Oxygen, SYFY, Telemundo, The Olympic Channel, Universal Kids, Universo, and USA Network, as well as NBC Regional Sports Networks.